The Big Mac is most probably not a standard menu item in Delhi. Along the same lines, the literature has not been able to stress whether concepts such as Americanization and Macdonalization are synonymous with globalization Latouche, Another example of hybridization, is Salsa, a Latin American export, which has become a global dance craze.
The Media and Modernity: McWorld, Ballantine Books, Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiment in artifacts; the essential core of culture consists of traditional ideas and especially their attached values; culture systems may, on the one hand, be considered as products of action, on the other, as conditioning elements of future action.
To some extent, the displacement of Western cultural artifacts rampant in the Chinese cultural consumerism can be viewed as the annotation of the cultural hybridization that has featured the cultural landscape of the non- Western society.
In the homogenization view, barriers that prevent flows that would contribute to making cultures look alike are weak and global flows are strong Ritzer, This section will begin with a survey of the polarization thesis, followed by an overview of the homogenization thesis, and concluding with an outline of the hybridization thesis.
First of all, it is important to analyze the definition of the concept of culture. While local particularities are repositioned in the negotiation between the vernacular and the modern, by no means do the distinctive indigenous cultures become the easy prey of globalization.
First, the firm association of cultural globalization with Americanization is overstated. Further, McDonalization refers to the far-reaching process of social change Ritzer and Cultural homogenization thesis, Merging the races would inevitably cast doubt on pillars of the purity creeds, as for instance with those that relate purity with strength and sanctity.
Culture allows individuals to create human societies by defining the conditions of how people live among each other and together, as well as, by abiding to social and cultural codes that distinguish them from other cultures. Ideoscapes deal with exchanges of ideas and ideologies. Hybridization takes the experiences that are marginalized and considered taboo and merges them with principles of nationalism, challenging the latter by taking matters beyond national borders.
Glocalization is reflected by the fact that the world is growing pluralistic with individuals and communities becoming innovative agents that have a tremendous power to adapt and innovate within their newly glocalized world Robertson, Introduction Transnational flows of people, financial resources, goods, information and culture have recently been increasing in a drastic way and have profoundly transformed the world Ritzer and Malone, The third and final paradigm to be surveyed views the interconnection between globalization and culture as a hybridization of cultures in the world.
Journal of Southeast Asian Studies, With the industrial revolutions, societies began to have access to machines which allowed them to create cultural products and export them across borders. Despite its long history, globalization remains almost constant as its forces continually aim at transcending human differences around the world.
In the second critique above, we see that other Western cultures have arisen as cultural powers from the remains of colonialism. The adoption of a Western way of life does not mean standardization. In this respect, the debate taking place in the literature on globalization is two-pronged as the definition of the meaning of globalization is still not consensual and its impacts on local cultures are yet to be circumvented Matei, Even different demographic groups or geographical areas in the same nation, may be receptive to globalization in varying ways.
By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. The author infers that to address the issues raised by the hybridization theory requires a decolonization of the imagination and the need to reassess how we examined culture in terms of territory and space in the past and how we view culture in its varied global landscapes in the present and future.
In order to satisfy the visual need for the Chinese game player,some Chinese on-line game producers also put anime elements in their games.
As a consequence, the power of political constraint on economic activities and global trade barrier has strongly weakened. This picture of homogeneity, evident from the s onward, has been further enhanced with the recent development of information technology and global communications.
Making it easier to find similar courses and content at different locations. The following sections will present and discuss the three scenarios of the interaction between globalization and culture, namely heterogenization, homogenization and hybridization.
In an increasingly borderless world impacted by a globalization of economies, the preservation of cultural diversity feeds contrary and controversial reactions.
All of the above Question 8. To look into the interactions between globalization and culture, a literature review of relevant theoretical contributions has been conducted followed up with a discussion on their main insights.
According to Holton (), homogenization of culture thesis rests on the assumption that the global culture follows the global economy and has resulted in turnonepoundintoonemillion.com convergence toward a common set of cultural traits and practices/5(K).
Cultural Homogenization and the Internet Culture is defined as the mixture of values, traditions, and beliefs of a specific group of people living in a geographically closed area. Globalization has been associated with a range of cultural consequences.
These can be analyzed in terms of three major theses, namely, homogenization, polarization, and hybridization. The homogenization thesis proclaims that global culture is becoming standardized around a Western or American pattern.
While some evidence supports. Start studying Chapter 2. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Search. Homogenization Thesis. globalization makes cultural tastes, beliefs, and practices converge and become more alike. The homogenization thesis, according to Holton, provided it is regarded in a dynamic way, has much to be said for it, but it is liable to a range of criticisms and limitations.
First, the firm association of cultural globalization with Americanization is overstated.
Globalization and Culture: The Three H Scenarios. By Abderrahman Hassi and Giovanna Storti. The cases of McDonald in Russia and Asia evidently fall short of being considered as cultural homogenization but should rather be seen as global localization, The hybridization thesis stands for cultural convergence and assimilation.Cultural homogenization thesis